United States

2020

Clean Research

Entrant Company

26FIVE

Category

Integrated Marketing

Client's Name

Clean Research

Sub-Category

Nonprofit

Clean Research is a groundbreaking 501(c)(3) science and technology initiative designed to accelerate the development of potential planetary solutions by embracing a more collaborative, less competitive, open approach that champions truthful science. 26FIVE conceptualized a completely new corporate identity, positioning strategy, print and digital experience for the new organization. On the strength of its new tagline, Clean Research lets “Truth Be SeenTM” by enabling scientists with an open, neutral, and collaborative platform to develop transformative solutions for the planet. Working on a commissioned perspective on the future of cell-based meat, Clean Research collaborative is targeting philanthropic backing for solving urgent planetary challenges in a new model that accelerates knowledge co-creation and the development of breakthrough and visionary innovations. Results included endorsements by the University of Washington and a council of 50+ scientists on launch day.

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