United States

2020

MBA Website Design & Development

Entrant Company

Not Really Rocket Science

Category

Website

Client's Name

MBA

Sub-Category

Education

Education technology company MBA came to Not Really Rocket Science with an outdated website that lacked strategy, user appeal, and most of all business impact. Looking for a modern brand refresh, we created a new company identity and amplified it with a new trade show booth, apparel, business cards and, most essentially, a fun, vibrant, modern website designed for conversion: Animated illustrations from undraw.co give the site personality; A custom quiz on the homepage helps users see the real cost of the time they’re wasting not using MBA products, with an automated personalized report being sent back to users; Product videos and downloadable feature sheets capture interest and leads, and a custom “demo engine” distributes interested prospects to scheduling a demo for the right sales rep for their region; plus we introduced email marketing for the company, keeping their subscribers involved and engaged. Best of all was the resulting business impact. In 6 months, traffic increased 67%, leads through the website increased a dramatic 320% (from just 10/month to 42), and revenue attributed to digital marketing increased 254%, in the mid-6-figures.

Credits

Creative Director/Lead Design/Development/Copywriter
Chris Bintliff
Developer
Kris Weaver
Graphic Designer
Kate Pahl
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