2020
#Saltynotsorry
Entrant Company
Miami Ad School Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant Company
Kairos Studio
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
BI WORLDWIDE
Category
Event - B2B Event (NEW)
Country / Region
United States
Entrant Company
CraneMorley
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Morris Animal Foundation
Category
Marketing & Promotional - Brochure
Country / Region
United States