United States

2020

#Saltynotsorry

Entrant Company

Miami Ad School Miami

Category

Student Submission

Client's Name

Lay's

Sub-Category

Other

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director
Tássia Cunha
Copywriter
Skylar Braswell
Copywriter
Khemlani Luvkumar
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Sub Category

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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

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