United States

2020

#Saltynotsorry

Entrant Company

Miami Ad School Miami

Category

Student Submission

Client's Name

Lay's

Sub-Category

Other

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director
Tássia Cunha
Copywriter
Skylar Braswell
Copywriter
Khemlani Luvkumar
More Gold Winners
2020
United States
Bornstein Seafoods

Entrant Company

Drake Cooper

Sub Category

Cinematography

2020
United States

Entrant Company

Barking Squirrel Media

Sub Category

Experimental

2020
Canada
Klick Health

Entrant Company

Klick Inc

Sub Category

Logos

2020
United States

Entrant Company

System Era Softworks

Sub Category

Promotions & Stunts