2020
#Saltynotsorry
Entrant Company
Miami Ad School Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant Company
University of Edinburgh
Category
Student Submission - Student Web / App
Country / Region
China
Entrant Company
3 Minds Digital
Category
Integrated Marketing - Product Branding
Country / Region
India
Entrant Company
Kraphic Studio Limited
Category
Corporate Identity - Corporate Identity / Other
Country / Region
Hong Kong SAR
Entrant Company
Blue Orchid Advertising Agency
Category
Social Media - Social Media / Other
Country / Region
The Bahamas