Canada

2020

Beautiful Tough RYU Brand Video

Entrant Company

Design House Collective Inc.

Category

Video

Client's Name

RYU

Sub-Category

Fitness

RYU created a brand video to position themselves in the fitness industry apart from other softer apparel fitness brands. The video was crafted specifically to show-off multi-discipline athletes pushing themselves as hard as they can. We see their internal drive and need to be in motion… training for sport and training for life. Ultimately elevating what it means to be an athlete.

Credits

Director
Stu MacKay-Smith
Producer
Gordon Carson
Writer
Rik Klingle-Watt
Byron Kopman/Carlo Wein/
DOPs
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