United Kingdom

2020

HPE Ransomware

Entrant Company

Shoot You Ltd

Category

Video

Client's Name

Hewlett Packard Enterprise

Sub-Category

Corporate

HPE has developed a solution which protects systems from ransomware attacks – a highly sophisticated LTO data tape. This acts as a physical barrier to malicious software, holding copies of valuable data offline. So how to portray the threat in an impactful, memorable way? Shoot You came up with a dramatic visual metaphor to highlight the devastating effects of ransomware: filming ink permeating a tank of water, culminating in a massive explosion. And the ‘ice’ LTO tape, restoring calm. This production required high levels of skill in the preparation and execution phases, ensuring a full safety assessment of crew, equipment and surroundings. With special effects added in the post-production phase, the result is breathtaking. Our client’s feedback: “amazing video… you start, and you nearly forget to breathe’. "Outstanding creativity, as always, from the Shoot You team. The latest project is garnering some rave reviews from our sales and partner audiences!"

Credits

Producer/Shoot You Ltd
Matt Giles
Creative Director/Shoot You Ltd
Lucien De Vivo
Director/Shoot You Ltd
Alex Kyrou
Director of Photography/Shoot You Ltd
Paul Ellison
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