MUSE Platinum

2020

HPE Ransomware

Entrant Company

Shoot You Ltd

Category

Video - Corporate

Client's Name

Hewlett Packard Enterprise

Country / Region

United Kingdom

HPE has developed a solution which protects systems from ransomware attacks – a highly sophisticated LTO data tape. This acts as a physical barrier to malicious software, holding copies of valuable data offline.

So how to portray the threat in an impactful, memorable way? Shoot You came up with a dramatic visual metaphor to highlight the devastating effects of ransomware: filming ink permeating a tank of water, culminating in a massive explosion. And the ‘ice’ LTO tape, restoring calm.

This production required high levels of skill in the preparation and execution phases, ensuring a full safety assessment of crew, equipment and surroundings. With special effects added in the post-production phase, the result is breathtaking.

Our client’s feedback: “amazing video… you start, and you nearly forget to breathe’.
"Outstanding creativity, as always, from the Shoot You team. The latest project is garnering some rave reviews from our sales and partner audiences!"

Credits

Producer/Shoot You Ltd
Matt Giles
Creative Director/Shoot You Ltd
Lucien De Vivo
Director/Shoot You Ltd
Alex Kyrou
Director of Photography/Shoot You Ltd
Paul Ellison
More Platinum Winners
Student Submission
2020
MUSE Advertising Awards - Right On Time, Right On Track

Entrant Company

Miami Ad School San Francisco and Cairo Ad School

Category

Student Submission - Other

Country / Region

United States

Strategic Program
2020
MUSE Advertising Awards - Petrol Ofisi Social League

Entrant Company

Promoqube

Category

Strategic Program - Digital Marketing Campaign

Country / Region

United States

Content Marketing
2020
MUSE Advertising Awards - 20/20 Vintage Ale
Coopers Brewery

Entrant Company

FIRME Agency

Category

Content Marketing - Branded Content

Country / Region

Australia

Strategic Program
2020
MUSE Advertising Awards - Laurel Road YouTube
Laurel Road

Entrant Company

DeVito/Verdi

Category

Strategic Program - Video Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy