MUSE Gold

United States

2020

Crocs Powers Sales with Jibbitz Charm Personalizer

Entrant Company

LiveArea

Category

Strategic Program

Client's Name

Crocs

Sub-Category

Interactive Brand Experience

With the launch of Crocs’ award-winning Jibbitz™ Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea. An interactive tool integrated into Crocs’ eCommerce platform, the digital customizer is attributed to an 18% increase in average order value and a double-digit rise in UPT (units per transaction) for those consumers who interact with the tool and shop for the popular shoe charms. Using the tool, customers can select, place, and purchase Jibbitz charms in a visual representation of Crocs clogs and sandals, personalizing shoes to show their unique style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more. In addition to building the customizer, LiveArea created an award-winning video to promote awareness of Crocs’ Jibbitz charms.

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