MUSE Silver

2020

Unwavering Ad

Entrant Company

D&GG Marketing Communications & Advertising

Category

Advertising - Magazine AD (Single)

Client's Name

Concast Metal Products Co. Inc.

Country / Region

United States

During the uncertain times that was produced by the COVID-19 pandemic, many companies were forced to shut down while essential companies had to be strong putting themselves at risk for others.
Concast Metal Products has seen difficult times since 1960 and they wanted to convey to their industry that they have been in business before, during and will be here after the pandemic. Concast also wanted to show that they are right there with them and that together their industry will be fine moving forward.
This was not a time for selling product. This was a time to create unity and strength.
The concept that for over 60 years Concast has had been a beacon for the industry and their company has an unwavering commitment to their customers, employees and their families.
This message needed to be wrapped up in an eye grabbing graphic that need to pull the reader in and make them want to read

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