MUSE Platinum

2016

Be Sexy, Be Smart

Entrant Company

PlusOne

Category

Video - Motion Graphics

Client's Name

PlusOne

Country / Region

Netherlands

Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.

To have an impact on this audience, we developed an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.

Mostly inspired by African art we've crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.

It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!

More Platinum Winners
Video
2016
MUSE Advertising Awards - Microsoft
Citizen B

Entrant Company

Citizen B

Category

Video - Marketing Product & Services

Country / Region

United Kingdom

Video
2016
MUSE Advertising Awards - SNP Creative Reel

Entrant Company

SNP

Category

Video - Marketing Product & Services

Country / Region

United States

Advertising
2016
MUSE Advertising Awards - Tough Mudder - It's All Been Training

Entrant Company

Rokkan

Category

Advertising - Advertising Campaign

Country / Region

United States

Video
2016
MUSE Advertising Awards - Polished Man
Jumbla

Entrant Company

Jumbla

Category

Video - Nonprofit

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy