All things elegant take time, effort and patience to create. The heritage of Cole Haan craftsmanship in Maine, a true American story, is told through a montage of imagery showcasing the hands and tools that create this special line of shoes, rich environment shots that establish iconic Maine as the backdrop and inspiring interviews with the men who have carried on this great tradition. Located in Lewiston, Maine, Rancourt a partner to Cole Haan, is one of the only original Maine shoe manufacturers that merges a craft environment with all the skill and meticulous care that goes into American small batch production. The Made in Maine collection strongly re-establishes the craft heritage of Cole Haan in Maine, its connection to a generation of loyal customers and will peak the interest of a new generation of craft connoisseurs. As a creative partner to Cole Haan, we executed this film and photo project from conception to completion including, storyboarding, production, filmmaking, photography, talent and location scouting and overarching creative direction.
Internal Communication Campaign
Core Marketing, Inc.