FCX Product Launch

Sterling Rope out of Biddeford, Maine is the leading manufacturer of rope for climbing, arbor, fire and rescue industries. For decades, the company has been producing the highest quality equipment for those literally putting their lives at stake with the Sterling product.

Hearing of our video capabilities, Sterling wanted a new direction for their product launch of the FCX rescue system at the 2016 Firehouse Expo in 2016. With a short window to execute, we pitched an emotional storyboard that would highlight the brotherhood of firemen and actually get at the heart of the risks these men and women take daily.

In addition to the on-location shoot, we integrated studio shots coupled with motion graphics that spoke specifically to the product features for those who need to learn why this product is the best on the market. Completing the video project with a new treatment to the Sterling logo, we've delivered a new standard to their video assets that matches the quality of their product.