2017
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My entry for the 2016 Nodefest Ident competition. It won the Judge's Choice award. To enter you had to create a 10-15 second ident featuring the Node logo.
I wanted my entry to be a celebration of the fun you can have with the multi-faceted-medium of motion graphics. It is constructed of live action, chrome key, practical/in-camera effects, after effects animation, and 3D animation. All the good stuff.
Here is a behind the scenes breakdown: https://vimeo.com/182535403
A secondary layer I also explored is working with a foreign language to create mystery, while also being able to play with a different style of typography. I always loved seeing old movie trailers in different languages, and being equally confused and inspired to find out more about them. I wanted to recreate that WTF effect to motivate action.
Director, Art Director, Animation, Music Design: Jeremy Mansford
Creative Associate, Camera, Grip, Props: Mari Adams
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School of the Art Institute
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Student Submissions - Student AD Single Entry
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United States
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SweetRush Inc.
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Website - E-Learning
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United States
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Jeremy Mansford
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Video - Motion Graphics
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Australia
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Moving Bits
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Video - Travel
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Singapore