Muse Creative Awards | International Advertising Awards

Germany

2017

A monogram as a visual core element

Entrant Company

CRENEO

Category

MARKETING BRANDING & DESIGN

Client Name

Handelsagentur Reinbothe Interieur

Sub-Category

Business Card

Client: The "Handelsagentur Reinbothe Interieur" serves German and Austrian customers for the Marie's Corner brand and is also active as a commercial agent for various other furnishing brands. The portfolio includes the exclusive brands Maries Corner, Qitoya, Nahoor and Coellina, which are represented by the Handelsagentur Reinbothe Interieur in Germany/NRW. Project: CRENEO designed and developed for the company a word-image brand, the corporate design and the associated business equipment. A monogram from the initial letters of the company name is the central design element of the visual appearance. Black, white and the accent color red characterize the worthy appearance. The business cards take the form of the image mark and are provided with images from the product portfolio. This represents the diversity of brands represented by the company. A matte paper paired with a high grammar and the cut edges of the business cards with a color cut in red highlight the visual and haptic experience. The result is a striking appearance, which underlines the exclusive and high-quality brand portfolio of the commercial agency.

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Credits

Creative Director
Alexander Willuweit
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