Muse Creative Awards | International Advertising Awards

United Kingdom

2018

Brooks England #OnTheRivet

Entrant Company

This Here

Category

STRATEGIC PROGRAMS

Client Name

Brooks England

Sub-Category

Social Media Campaign

The C13 saddle was Brooks England's re-entry into the pro cycling world, but after 75 years, they had lost their reputation amongst the pros. No serious cyclists would listen to Brooks talking about competition saddles, but we needed to find a way to gain a huge splash for a truly deserving, innovative, and beautiful product. One, which for the first time in the modern era would put pro cyclists both metaphorically and physiclaly back on the rivet. So, our strategy was to stay silent, relying instead on the incredible network of cycling influencers to test out and share the story of the saddle.

Muse Digital Awards Brooks England #OnTheRivet Muse Digital Awards Brooks England #OnTheRivet Muse Digital Awards Brooks England #OnTheRivet

Credits

Strategy Director
Jemima Garthwaite
Creative Director
Emma Pueyo
Creative
Soledad Amado
More Platinum Winners
2018Sweden
Invite To work

Priceless Finland

Entrant Company

McCann Stockholm

Category

Social Media Other ___




2018United States
Invite To work

Dear Basketball PR Campaign

Entrant Company

Rogers and Cowan

Category

PR Campaign




2018Canada
Invite To work

River City

Entrant Company

Pureblink

Category

Architecture




2018Germany
Invite To work

PORSCHE - Goose bumps for your eardrum

Entrant Company

Fiction Films GmbH

Category

Automotive




Muse Creative Awards\