Muse Creative Awards | International Advertising Awards

Denmark

2018

Less For The Bank - More For You

Entrant Company

Saxo Bank

Category

VIDEO

Client Name

Saxo Bank

Sub-Category

Banking

Today, most banks take a large cut of every investment made by both professional and recreational investors. The ‘cut’ has become an institutionalized part of the game, and because every financial institution has an interest in keeping it this way, investors must keep paying. But: imagine if the same thing happened in other everyday situations. Perhaps that would make investors think twice about what investment partner to choose.

Credits

Creative Director
Kasper Sierslev
Producer
Mads Marstrand
Director
Jesper Skoubølling
DOP
Kristian Arbs
Copywriter
Jesper Toldam
Copywriter
Niels-Henrik Bach
Creative Assistant
Marie Gottlob Fisker
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