Muse Creative Awards | International Advertising Awards

United States

2018

Alohilani Resort Waikiki Beach

Entrant Company

300FeetOut

Category

WEBSITE

Client Name

Highgate

Sub-Category

Hotel / Lodging

Alohilani Resort Waikiki Beach, formerly known as the Pacific Beach Hotel, is the reemergence of something new. Enduring extensive renovations and an ambitious rebranding, the property relaunched as an entirely new hotel, for an entirely new customer, and with a fresh perspective on Waikiki resorts. Alohilani has no shortcomings when it comes to enticing offerings. 839 rooms and public spaces re-envisioned by an award-winning interior design firm, Rockwell Group. 2 exclusive restaurants conceived by internationally acclaimed Iron Chef Masaharu Morimoto. 280,000-gallon Oceanarium with a multitude of native Hawaiian species. 2 pools including a saltwater infinity pool with private cabanas overlooking Waikiki Beach, and a separate kids' pool complete with Mokeypod Kids' Club. And the perks don't stop there—bars, stores, boutiques, spa, fitness club, and concierge. Just to name a few. With Waikiki well-positioned for a growing target audience seeking a more active, urban experience, 300FeetOut was poised to translate that experience online. We designed and developed a vibrant site that translates a purposeful balance between a tranquil oasis and a bustling hive of activity. Our strategy was not only to convey the luxury and buzz of the destination but to develop content that communicates Alohilani's fresh perspective on what an authentic Hawaiian experience should be.

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