Muse Creative Awards | International Advertising Awards

Denmark

2018

Panthella Mini Chrome

Entrant Company

Frame.dk

Category

VIDEO

Client Name

Louis Poulsen

Sub-Category

Motion Graphics

The iconic Panthella lamp from Louis Poulsen set to relaunch in beautiful chrome! It became clear to us just how vast and seemingly endless the possibilities were with reflective surfaces and the wondrous distortions that can occur. Obviously Panton carries an enormous heritage of colours and pattern designs so the challenge of translating that style into pure reflections and mirrored surfaces proved to be very interesting and rewarding.

Credits

Concept / Direction / Design / Animation
Frame.dk
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