Muse Creative Awards | International Advertising Awards

Denmark

2018

PH 5

Entrant Company

Frame.dk

Category

VIDEO

Client Name

Louis Poulsen

Sub-Category

Motion Graphics

The spot should in a playful way express the subtle transformation from large to small, through an abstract, colorful and aesthetic exploration of the individual lamp parts being drawn together, searching for a balanced composition. The pieces finally find their perfect fit, by settling in the complete constellation of the PH 5 lamp. With this spot we should also demonstrate to younger generations that the PH 5 is still cool and contemporary and not just for their parents living room - an iconic lamp, fit for every living space.

Muse Digital Awards PH 5 Muse Digital Awards PH 5 Muse Digital Awards PH 5

Credits

Concept / Direction / Design / Animation
Frame.dk
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