MUSE Silver

2024

The Rhythm of Taichi

Entrant Company

Xianghan Wang

Category

Experiential & Immersive - Virtual Reality

Client's Name

Country / Region

United States

Taichi, a traditional Chinese sport with a long history and a wealth of cultural meanings, has a glorious past and was formerly practiced by hundreds of millions of people throughout China. Due to the fact that taichi is a gentler and slower style of boxing than other fighting martial arts, it does not appeal to young people's desire for excitement, confrontation, and skill, and has become unpopular and even somewhat rejected among the young. However, because Taichi is based on the traditional Chinese medical concepts of Qi, Yin, and Yang, and the Five Elements, this sport not only addresses the subhealth problems associated with modern youth, such as stress and an irregular lifestyle but also allows for complete relaxation of the spirit, so it is a great pity that Taichi is so neglected by young people. Thus, I would like to create a virtual reality interactive Taichi game, reviving the ancient Taichi exercise on a modern platform. This project will be developing a method in the virtual world that allows players to experience Taichi, applying how high-tech techniques to a traditional civilization from the past so that players can immerse themselves in Taichi, learn it more easily, and feel the sport's rhythm and connotation more fully.

Credits

Motion Designer
Xianghan Wang
More Silver Winners
Mobile App
2024
MUSE Advertising Awards - Parrot Smart Learning Software

Entrant Company

Shanghai Zhiying Technology Co., Ltd.

Category

Mobile App - Education

Country / Region

China

Student Submission
2024
MUSE Advertising Awards - Avalon Blues: Mississippi John Hurt Museum Installation

Entrant Company

Carnegie Mellon University

Category

Student Submission - Student / Other___

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Exit Bar VI Design
Xiao Tao Yi Exit Bar

Entrant Company

ForBrand

Category

Corporate Identity - Brand Identity

Country / Region

China

Branded Content
2024
MUSE Advertising Awards - Harnessing the Power of AI to Teach Kids about Clean Energy

Entrant Company

IMGE

Category

Branded Content - Age-Group Marketing - Youth

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy