MUSE Platinum

2018

The Gift from Nature - Mr Makhana

Entrant Company

Passion Film

Category

Video - TV Ad

Client's Name

Spyke

Country / Region

India

Borrowing from mythology where Foxnuts/ Makhanas (in Hindi) are referred to as the mystical food of the gods, the launch TVC for the Indian Snack brand Mr. Makhana 'The Gift from Nature' has been conceived to tell the story of Dyonius, the Greek God of Nature, making his offering to the Greek Goddess of the Soul Psyche (played by the famous Bollywood actor and diva Kareena Kapoor). Foxnuts or Makhanas are one of the healthiest snacks available to mankind and aptly a snack for the Soul. After all, a healthy life is the essence of beauty.

Credits

Kareena Kapoor Khan
Krishna Marques
Ranadeep Bhattacharyya
Judhajit Bagchi
Ricky Singh Bedi
More Platinum Winners
Strategic Programs
2018
MUSE Advertising Awards - Marabou Big Taste launch

Entrant Company

Connected

Category

Strategic Programs - Product Launch

Country / Region

Denmark

Corporate Identity
2018
MUSE Advertising Awards - Omdesign 2017 Packaging

Entrant Company

Omdesign

Category

Corporate Identity - Packaging Single

Country / Region

Portugal

Video
2018
MUSE Advertising Awards - OSLO – A Nike typeface

Entrant Company

Babusjka, Oh Yeah Studio, Sagveien Resort

Category

Video - Motion Graphics

Country / Region

Norway

Video
2018
MUSE Advertising Awards - Priority Automotive: Priority Farms

Entrant Company

Flatland Creative

Category

Video - Animation

Country / Region

United States