MUSE Gold

2020

Social

Entrant Company

BroCoLoco

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

National Landing Business Improvement District

Country / Region

United States

Launched during the height of 2020's COVID-19 lockdown, the Social Deepening Campaign was designed to bring joy to the community through unexpected urban installations. The arts team created a unique hand-lettering style for the street graphics paired with splashes of color that tied into the client's existing brand palette. Construction fencing was transformed with large-format printed vinyls and neighborhood sidewalks were dotted with 24" stickers. An accompanying social media post series was crafted to carry the campaign voice even further through the quarantine. Located in the Washington, DC metro area, the graphics are currently in production.

Credits

Artist, Designer / BroCoLoco
Aaron Scales
Campaign Planning, Copy / National Landing BID
Jasmine Gipson
Campaign Admin, Copy / National Landing BID
Mai Abdelaziz
More Gold Winners
Video
2020
MUSE Advertising Awards - Stellaris: Distant Stars - Launch Trailer

Entrant Company

Player One Trailers

Category

Video - Art & Design

Country / Region

United States

Video
2020
MUSE Advertising Awards - AIA Financial Sense
AIA Singapore

Entrant Company

Anchor Agency Pte.Ltd , The Universe Fantastic

Category

Video - Motion Graphics

Country / Region

Singapore

Content Marketing
2020
MUSE Advertising Awards - InVision's Inside Design blog

Entrant Company

InVision

Category

Content Marketing - Blog

Country / Region

United States

Publication
2020
MUSE Advertising Awards -  Signify White Paper – The Evolution of Light
Signify Design (Philips Lighting)

Entrant Company

BEAMY

Category

Publication - Publication / Other

Country / Region

China