2020

Social

Entrant Company

BroCoLoco

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

National Landing Business Improvement District

Country / Region

United States

Launched during the height of 2020's COVID-19 lockdown, the Social Deepening Campaign was designed to bring joy to the community through unexpected urban installations. The arts team created a unique hand-lettering style for the street graphics paired with splashes of color that tied into the client's existing brand palette. Construction fencing was transformed with large-format printed vinyls and neighborhood sidewalks were dotted with 24" stickers. An accompanying social media post series was crafted to carry the campaign voice even further through the quarantine. Located in the Washington, DC metro area, the graphics are currently in production.