The New Standard - Next Level in Marketing

The New Standard is a young, dynamic and fresh company in a still young industry: online marketing. What characterizes the company is the courage to approach things differently with the use of unique marketingtools to meet customer demand in a result-oriented manner. One such tool is, for example, CleverClix, an adwords tool that works with smart algorithms on which the adwords ads are generated.
The word "standard" has several meanings, but in the context of "The New Standard" you have to think of a standard, a norm, a new level.
The level indicates a certain standard which everybody agrees to be the norm (qwerty, our keyboard layout is such a standard). It’s an appointment that everyone works with and which nobody discusses.
To get to a new level, you have to build from an existing level. The process is cascading. This step-by-step development can be seen in the logo.
The new standard is the new norm from which we work.
If "The New Standard" says that a square has 3 corners, then that is an agreement that we collectively accept. We trust that the appointment is a good one.
"The New Standard" sets the bar and blends it’s customers’ the perfect mix of marketingtools for success, presented in a tasteful smoothie.
The different approach is shown in the images of fruit, whose colors on the outside are different than we know.
And all is reflected in a brutal, straightforward design.
Everything in the design is basic:
- Texts are exaggeratedly large and sometimes seem to pull everything out of context, so that they seem to stand on their own again.
- Links and buttons are reminiscent of the standard hyperlinks that we know from the time when the internet just became common.
The New Standard?