Qlik - Open Relationship Campaign

Established over 20 years ago, Qlik has been helping businesses solve their most complex data problems. Yet despite a decades-long track record of providing data solutions to some of the world’s largest companies—Qlik’s brand awareness was low.

Qlik’s CMO came to WHM looking for a fresh and modern awareness campaign that would inject new energy into the brand—and distance themselves from the stodgy stereotype of many a software company. We needed to make the brand memorable and get their audience to take notice.

We started with the insight that every business has a relationship with its data—but often, it's a strained one. Technical complexity, restricted access, scalability limits, and data lock-in frustrate users and hinder insights. Qlik, by contrast, had just acquired a data integration company and was becoming increasingly open and agnostic in its service, enabling customers to have a more fulfilling relationship with their data.

Instead of receding into the safe zone for B2B campaign thinking, we went bold with this idea of openness and designed an imagined dating app to show our audiences what they should be looking for in a data partner—and what makes Qlik a smart match.

The “Open Relationship” campaign was released alongside the prestigious Fortune 500 list and featured in Fortune 500 magazine, both print and digital. It received 100% SOV on the Fortune.com homepage the day of release, which alone garnered more than 17MM page visits.