Abee is a fashionable Consumer electronics brand, which provides useful, affordable and convenient home appliances. Young, creative and practical are the core values of the brand. Considering of keeping the legibility on different materials like paper, metal, wood and plastic, a neat logotype is necessary. Italic and curved typeface is showing their dynamic and energy. In addition, the heavy weight is echoing the solid quality of the products. A pair of brackets serves as a group of symbol with the highlight effect, which can apply on taglines and images to constitute the simple and strong visual element.
Lisa Gorham Creative & Tribe Design & Branding
Corporate Identity / Other