2020

20/20 Vintage Ale

Entrant

FIRME Agency

Category

Content Marketing - Branded Content

Client's Name

Coopers Brewery

Country / Region

Australia

The brief was simple, create a fun and memorable piece of video content for online use only, to launch the debut and release of Coopers 20/20 Vintage Ale.

No rules, no restrictions, be as creative as you want. The only mandatories were - make sure the script refers to the master brewers at Coopers, acknowledge the new barley variety featured called Leabrook and finish it off with a clean product shot, that's it.

The rest is history.