2021

Trolls World Tour

Entrant Company

Home Brew Agency

Category

Social Media - Entertainment (NEW)

Client's Name

DreamWorks Animation

Country / Region

United States

Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls World Tour in what became a historical release for the motion picture industry.

While adapting to the global coronavirus pandemic and its impact on all film releases, our goal was to fuel excitement, spread positivity, and eventize a family-fun experience around the second chapter of the beloved Trolls franchise.

Our digital campaign leveraged innovative formats, diverse musical beats, and timely trends to intensify excitement for the film’s unconventional release, leading it to break the record for largest digital debut.