MUSE Gold

Taiwan

2021

IF Design Center Chengdu Opening

Entrant Company

27Design

Category

Video

Client's Name

IF Design Center Chengdu

Sub-Category

Branding

This branding animation uses Chengdu’s signature dish Spicy Hot Pot as the main design element. By highlighting the heritage of the city’s oriental culture, the visual design brings out the uniqueness of iF Chengdu, the first design center in Asia established by the well-recognized international design award iF. The hot pot contains various ingredients, metaphorizing the iF Design Award invites all kinds of spectacular designs around the world and gathers them in iF Chengdu. The design links the iF mark with the stamp of Chinese culture, inviting the audience to witness the birth and opening of iF Chengdu in the animation. Link the IF mark with the seal of Chinese culture.

Credits

Score Mixer & Dubbing Mixer
Hsiao-Chin Lin
Sound Design
Hsiao-Chin Lin, Szu-Yu Lin
Original Music
Hsiao-Chin Lin, Szu-Yu Lin
Music & Sound Production
WinSound Studio
Animator
Redic Hsu, Bruce Chen, Pei-Hsuan Wang, Ssu Chien Huang
Designer
Qian-Han Chen
Storyboard Artist
Redic Hsu, Misy Tinyun Lan
Director
Cheng-Hsuan Lin, Redic Hsu
Production & Design
27 Design Co., Ltd.
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