This branding animation uses Chengdu’s signature dish Spicy Hot Pot as the main design element. By highlighting the heritage of the city’s oriental culture, the visual design brings out the uniqueness of iF Chengdu, the first design center in Asia established by the well-recognized international design award iF. The hot pot contains various ingredients, metaphorizing the iF Design Award invites all kinds of spectacular designs around the world and gathers them in iF Chengdu. The design links the iF mark with the stamp of Chinese culture, inviting the audience to witness the birth and opening of iF Chengdu in the animation. Link the IF mark with the seal of Chinese culture.
23Design and Cogitoimage International Co., Ltd.
Experiential & Immersive / Other___
ONE Sotheby's International Realty
Social Media / Other___