MUSE Gold

2021

Zhonghong Decoration VI

Entrant

Jingmen Tiancheng Outdoor Advertising Asset Management Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Jingmen Zhonghong Decoration Engineering Co., Ltd.

Country / Region

China

About The Entry

ZHONG HONG DECORATION exists for providing multiple home decorations. Based on the characteristics of its service, the shape of “ZHONG” in its Chinese character and the shape of “H” in “HONG” are combined to form the entire styling of the logo, which resembles an abstract vessel. The ancient Chinese vessel means honesty in Chinese culture, thus indicating that ZHONG HONG DECORATION adheres to good faith in business service. There is a hollow house at the center of the logo, not only expressing the content of our business, but also conveying our client-oriented service philosophy.
Symmetric aesthetics of decoration design runs through the logo design. The geometric order is formed by a simple rectangle and an axis in balanced symmetry, which endows beauty of harmony and orderliness, and visually guides clients to learn our business. The font of the logo is arrayed in order for echoing the tidy and strict arrangement of patterns on the logo and establishing a distinctive visual format. Furthermore, The logo is red-toned for an intense impression.

Credits

Vice General Manager
Dehua Sun
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