MUSE Gold

2021

Zhonghong Decoration VI

Entrant Company

Jingmen Tiancheng Outdoor Advertising Asset Management Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Jingmen Zhonghong Decoration Engineering Co., Ltd.

Country / Region

China

ZHONG HONG DECORATION exists for providing multiple home decorations. Based on the characteristics of its service, the shape of “ZHONG” in its Chinese character and the shape of “H” in “HONG” are combined to form the entire styling of the logo, which resembles an abstract vessel. The ancient Chinese vessel means honesty in Chinese culture, thus indicating that ZHONG HONG DECORATION adheres to good faith in business service. There is a hollow house at the center of the logo, not only expressing the content of our business, but also conveying our client-oriented service philosophy.
Symmetric aesthetics of decoration design runs through the logo design. The geometric order is formed by a simple rectangle and an axis in balanced symmetry, which endows beauty of harmony and orderliness, and visually guides clients to learn our business. The font of the logo is arrayed in order for echoing the tidy and strict arrangement of patterns on the logo and establishing a distinctive visual format. Furthermore, The logo is red-toned for an intense impression.

Credits

Vice General Manager
Dehua Sun
More Gold Winners
Integrated Marketing
2021
MUSE Advertising Awards - Global Handwashing

Entrant Company

MIKADO International

Category

Integrated Marketing - COVID-19-Related (NEW)

Country / Region

United States

Advertising
2021
MUSE Advertising Awards - Tiny Tech, Mighty Spec. Panasonic launch the S5

Entrant Company

Awaken

Category

Advertising - Magazine AD (Campaign)

Country / Region

Australia

Typography
2021
MUSE Advertising Awards - AART's imagine
Fu Jen Catholic University

Entrant Company

hufax arts / FJCU

Category

Typography - Poster

Country / Region

Taiwan

Strategic Program
2021
MUSE Advertising Awards - Security Health Plan
Security Health Plan

Entrant Company

Yamamoto Agency

Category

Strategic Program - Video Campaign

Country / Region

United States