R2I REDEFINES BRAND IDENTITY OF INDUSTRY LEADER HIGHER LOGIC

Higher Logic is an industry leader in cloud-based engagement platforms for global associations and organizations bringing people and employees together by giving their communities a home where they can interact, share ideas, answer questions, and stay connected. Higher Logic was looking to better align their digital experience with their offering through the creation of carefully crafted digital story.
R2integrated’s Experience Design (XD) team was selected by Higher Logic to redefine the brand experience. R2i helped Higher Logic identify and develop their visual identity, creating a new color palette, selecting updated typography, iconography, and graphic elements to enhance the new logo. This collaboration led the design of a new branded website experience, as well as other collateral.