NEWAGE ONBOARDING VIDEOS CAMPAIGN

The NewAge onboarding program is an industry-first informative and engaging video series hosted within the NewAge Share app. The series of 25 videos guides new Brand Partners on a journey to:

1. Set up their business
2. Start the best practices to scale their business
3. Sell product and build their team

When developing the onboarding program, NewAge capitalized on trending social media clips (like Instagram Reels and TikTok videos) and created a series of professionally produced, bite-sized, action-oriented videos.

Additionally, the program is gamified within the app to encourage Brand Partners to finish the entire series. At the end of every course, they receive a fun, celebratory validation, congratulating them on completion while promoting the next video in the series.

Now, NewAge welcomes new Brand Partners into the fold with a more engaging and effective program than the traditional welcome email. This fun and creative onboarding process encourage new members to come back to their business, participating in business-building activities and experiencing more products day after day and month after month.