DataPath Express

As a promotion for our COBRA technology platforms, DataPath sent a direct mail piece to selected prospects that discussed their pain points and our solutions in the context of a train journey. The included map displayed "stations" along a convoluted route that represented pain points encountered when using our competitors and the "Express" route that represented the direct, hassle-free, speedy trip they would experience by using DataPath.
Extension pieces on each side provided facts about our product and service, continuing to carry out the train/commuting theme.