MUSE Platinum

2022

ORIENTALBIO

Entrant Company

MUSUBI Inc.

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

ORIENTALBIO

Country / Region

Japan

Branding of a health food company celebrating its 30th anniversary. Inheriting the red and green coloring with the initial letter "O" as a motif. The two circles become infinite marks, showing continuity and incorporating the idea of ​​assessing relationships by connecting people by getting closer to the customer's life.
The center of the circle is an image of a brilliant hope for tomorrow and an increase in the plus (+) of daily life. The letter used is "O", which uses the silhouette of the logo mark so far, and the accent "r" always represents the attitude of taking a new step. Japanese has been redesigned to give a sophisticated impression to English.

Credits

CONTRAST Inc.
KAZUNE KOGURE/PHOTOGRAPHER
MUSUBI Inc.
TAKEAKI ARIMA/WEB DESIGNER
MUSUBI Inc.
YUICHIROU MIZUNO/COPYWRITER
MUSUBI Inc.
HITOSHI YASUDA/GRAPHIC DESIGNER
MUSUBI Inc.
MAYUKO KANAZAWA/ART DIRECTOR
MUSUBI Inc.
KYOHEI OHWA/PRODUCER&CREATIVE DIRECTOR
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