2022
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From mortgages to credit scores to making the most of your home – Rocket clients want to be on top of it and are always looking for ways to improve. Big Change was the perfect opportunity to help them do just that!
We partnered with more than 13 influencers on YouTube to share stories, ideas and small changes that can make a big impact on their home and finances. Between their experiences and our home and finance expertise, the ideas are endless.
Learning from people who have actually done it is inspiring. We knew that partnering with influencers the YouTube community knows and loves could help viewers envision themselves making these small changes, too. It also allowed us to share some of our experience with their networks – expanding the audience and the impact.
With over 12 million views and a 60% average view time, Big Change has already helped millions of people make small changes that can have a big impact on their life and finances – and will continue to help millions more.
Credits
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Rocket Central
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Social Media - Video
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United States
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hufax arts / FJCU
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Typography - Poster
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Taiwan
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Lemonade
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Video - Automotive
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Turkey
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Launch
Category
Integrated Marketing - Product Branding
Country / Region
United States