MUSE Silver

2022

The Real Dirty Dancing Special Event Billboard- ‘Lifted’  

Entrant Company

Truest., LLC

Category

Outdoor Advertising - Billboard

Client's Name

Fox Entertainent

Country / Region

United States

‘The Real Dirty Dancing’ was a special event, competition show on Fox. The client wanted to see some creative executions around 1 moment- the iconic “lift” scene mimicked from the original film. The challenges were to recreate and re-light the entire scene and to hide the likeliness of the competitors as the celebrity participants weren’t yet announced. We were able to successfully turn around the exploration, finishing, print proofs and final file delivery within a 7 day completion window. 

Credits

Creative Director and Finisher Truest.
Rob Kandefer
Associate Director, Fox Entertainment
Alexia Pahl
Senior Creative Director, Fox Entertainment
Michael Bassett
Senior Account Executive Truest.
Crystal Causey
Director Production Design, Fox Entertainment 
Stacy Wong
SVP Fox Entertainment
Ian MacRitchie
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