MUSE Silver

2022

Apptio Anthem

Entrant Company

Shout Creative

Category

Video - Information Technology (IT)

Client's Name

Apptio

Country / Region

United States

Apptio came to Shout Creative with a very clear request - humanize our process. Everyone in Technology Business Management (TBM) knows that Apptio is the leader in analytics and analysis, but they don’t know why it’s important for organizations to invest in TBM. This world is all about data, so we leaned heavily into motion design to illustrate “the art of data”. Working closely with the brand team, and even pitching the CEO, we produced this video to explain why Apptio’s process is so complex and why it’s paramount to the progress organizations provide to our communities. The end result debuted to immense fanfare in front of a global audience at the Technology Business Management Council, and continued on as the anchor for a very successful paid social campaign.

Credits

Shout Creative
Calvin Simmons
More Silver Winners
2022
MUSE Advertising Awards - Podcast Sizzle Reel
Two Brothers Creative & 316 Strategy Group

Entrant Company

Two Brothers Creative

Category

Video - Budget below $3000

Country / Region

United States

2022
MUSE Advertising Awards - ZIMHI–Every Moment Matters

Entrant Company

RevHealth

Category

Website - Website / Other___

Country / Region

United States

2022
MUSE Advertising Awards - Camera Skills - Video Series for Trainer

Entrant Company

brain script® by DIKT GmbH

Category

Video - Educational

Country / Region

Germany

2022
MUSE Advertising Awards - The Philip R. Lee Institute for Health Policy Studies at UCS

Entrant Company

Project6 Design

Category

Website - Education

Country / Region

United States