"Something from Nothing"

2021 was a record year for people leaving their jobs to have more autonomy over their lives and careers, for many, this meant taking the leap to finally start their own business. According to the U.S. Census Bureau, 4.4 million business applications were filed 2020, which has since increased to 5.4 million in 2021. For those with business ideas who didn’t file their application, we can only imagine how much higher the number is.

Fiverr’s “Something from Nothing” campaign speaks to the millions of people, from entrepreneurs to company decision-makers, around the world sitting on incredible business ideas, but only a few of them will turn those ideas into reality. In fact, Fiverr conducted a survey asking U.S. adults about starting a business and found that one in four people revealed they had a business idea in the last 18 months; however, nearly 60 percent (59%) never pursued it and 58% of them said it was due to lack of resources. The campaign shows how people using Fiverr can kickstart their business ventures, and driving home the concept that “nothing” can always turn into “something” with support from Fiverr freelance talent.

The overall goal was to raise awareness of the evolution of the Fiverr brand, and strengthen our overall perception. We set out to achieve this by showcasing how we’re a bold brand with bold ideas, as well as drive human connection and integrate our incredible global community of talented freelancers every step of the way.