Goshen Health Live Vibrantly Campaign

Our Challenge: Goshen Health is a non-profit organization with more than 35 facilities offering comprehensive care from cradle to grave. However, there was little to no recognition of all they had to offer. The answer? A campaign that painted Goshen Health in a light that reflected its mission to facilitate good health--top to bottom--throughout the community. To help people live vibrantly.
Wanting to take a more personal approach, we wanted to use actual community members in the campaign. Despite being in the midst of a pandemic, we were able to capture the true essence of living vibrantly in the faces of those doing so every day.Our Approach: Develop a campaign to splash across Goshen, Indiana, inviting people to live vibrantly—and Goshen Health has everything you need to do just that.Our Approach: Blanket the region with a vibrant message and hard to miss graphics that targeted people where they were simply living their lives, from billboards to park benches to social media.Our Approach: We looked outside the box to find quirky ways of showing people living vibrantly. From a series of videos that inspire a sense of fun to colorful park benches and van wraps that dot the community with splashes of color and our "live vibrantly" message.