MUSE Gold

2022

Goshen Health Live Vibrantly Campaign

Entrant Company

SFC Group

Category

Integrated Marketing - Nonprofit

Client's Name

Goshen Health

Country / Region

United States

Our Challenge: Goshen Health is a non-profit organization with more than 35 facilities offering comprehensive care from cradle to grave. However, there was little to no recognition of all they had to offer. The answer? A campaign that painted Goshen Health in a light that reflected its mission to facilitate good health--top to bottom--throughout the community. To help people live vibrantly.

Wanting to take a more personal approach, we wanted to use actual community members in the campaign. Despite being in the midst of a pandemic, we were able to capture the true essence of living vibrantly in the faces of those doing so every day.Our Approach: Develop a campaign to splash across Goshen, Indiana, inviting people to live vibrantly—and Goshen Health has everything you need to do just that.Our Approach: Blanket the region with a vibrant message and hard to miss graphics that targeted people where they were simply living their lives, from billboards to park benches to social media.Our Approach: We looked outside the box to find quirky ways of showing people living vibrantly. From a series of videos that inspire a sense of fun to colorful park benches and van wraps that dot the community with splashes of color and our "live vibrantly" message.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
Copywriter
Rob McMichael
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