2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: Women with heavy, painful periods often suffer in silence for months, even years, before seeking treatment. Mainly because they believe hysterectomy is their only option. But now, there's the Acessa procedure, a low-risk, non-invasive solution to Abnormal Uterine Bleeding (AUB) associated with fibroids. We were tasked with getting the word out to help women speak up and seek treatment—because there's a new procedure in town. Our Approach: Straightforward, sometimes tongue-in-cheek, billboards are clear and to the point with the URL doing double duty as a call to action and a link to more information.
Our Approach: Transit shelters were personalized to location and "punny" copy drew readers in. Women living with AUB from fibroids are encouraged by the URL to Silence the Suffering. Our Approach: Short, snappy video runs where women run regularly: gas stations. The video plays to a captive audience, captures their attention by being entertaining enough to watch over and over, and ends on a memorable URL: FixFibroids.com
Credits
Entrant Company
The Leith Agency
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Kingdom
Entrant Company
Tipr.
Category
App - Self-Promotion
Country / Region
United States
Entrant Company
BOYISH STUDIO
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States