MUSE Platinum

2022

Shannon Family of Wines Website Refresh

Entrant Company

Affinity Creative Group

Category

Website - Green / Eco-Friendly

Client's Name

Shannon Family of Wines

Country / Region

United States

Shannon Family of Wines, a spirited winery in the North Coast region of California, realized that although their business was growing, it was time to take the brand to the next level. With this in mind, they called Affinity Creative Group to position the brand for the future and bring it to life through a new website.
The new website celebrates Clay Shannon’s belief in ‘forging a better way’ – leading with the land and producing incredible wines in an earth-first way. Like the organization, the site is bold, honest, and not bound by convention. It also includes an updated visual system and voice. The online experience, complete with photography captured by Affinity, highlights the stunning Lake County mountain location and its range of hospitality options while providing consumers with access to a range of award-winning wines.

The site features a powerful anthem film created by Affinity, showcasing the ethos of the Shannon Family of Wines team. It also introduces Project Ovis – the transformation of the winery’s operations and vineyards into a completely sustainable and regenerative organic farming system to combat the effects of climate change.

More Platinum Winners
Video
2022
MUSE Advertising Awards - Don't Ignore the Risk - Video
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Video - Cinematography

Country / Region

United States

Website
2022
MUSE Advertising Awards - Bloom Season Website

Entrant Company

Kin

Category

Website - Website / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - MVM Edison startup competition 2022

Entrant Company

Lounge Group

Category

Video - Technology / Science

Country / Region

Hungary

Branded Content
2022
MUSE Advertising Awards - The Strong In All Of Us
Valley Strong Credit Union

Entrant Company

Meaningful Works

Category

Branded Content - Direct Marketing

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy