MUSE Gold

2022

CrossFit South City Website

Entrant Company

Bad Penny Factory

Category

Website - Fitness

Client's Name

CrossFit South City

Country / Region

United States

CrossFit South City is not just a gym, it’s a community and a family of amazing people who want to improve their health. Their coaches are experts at combining the best results-based training and nutrition principles with a heavy dose of encouragement, accountability, creativity and fun! CrossFit South City partnered with Bad Penny Factory during a time of reemergence after navigating the challenges posed by the recent pandemic. Bad Penny Factory worked alongside CrossFit South City to rethink their corporate messaging while designing a new look for their website. The new website features new storytelling, marketing funnels and prospect engagement points, Instagram integrations and more.

Credits

Project Director, Bad Penny Factory
Christine Collins
Client Representative
Emily Zwilling
Content Developer
Jessica Sayers
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