MUSE Silver

United States

2022

CareJourney Company Brochure

Entrant Company

CareJourney

Category

Marketing & Promotional

Client's Name

Sub-Category

Brochure

The main purpose of this product brochure is to provide an at-a-glance, customer-centric view into our company’s offerings for a very specific and highly discerning audience. Being a Software-as-as-Service platform focused on the healthcare industry, it is very important for us to retain focus on the end use cases and problems that our solutions solve for our customers (whom we refer to as members). Hence, the main objective of the brochure is to provide our prospective buyers and users an easy way to not only understand what we offer but see what business challenges we help them solve. This focus is evident in the fact that we have dedicated a full four pages to highlight specific business use cases. The copy armed with the product screenshots helps our readers visualize what they can expect to see if they were to join as members. Right from the get-go, we start the brochure by giving our readers a quick overview of our mission, why they should work with us, and the benefits of our platform. Then we elaborate on individual business focus areas as well as give proof for each by linking them to the relevant member case studies that further establish trust in our brand. We end with an impactful visual showing the strength of our data platform (which is unique in the industry) and give further proof of our experience working with some of the biggest names in the healthcare industry. The utility of the design lies in the fact that it is simple, yet effective; straightforward, yet nuanced. We employ our brand colors (shades of blue and orange) to tie all the design elements together. The use of background ascents (wavy lines with dots that connect) runs through the entire length of the brochure. Aesthetically, it lends a unifying theme to it. Conceptually, it gives a subtle nod to the healthcare networks of our members. It shows how our platform helps them connect the dots across disparate data sources - understand how the different pieces tie together to form a single, unified, and complete version of the truth.

Credits

Senior Designer
Laura Chaves
Chief Marketing Officer
Deepika Kumar
Senior Demand Generation Manager
Maryanne Kiley
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