MUSE Gold

2022

Empowering Agility

Entrant Company

Vidico

Category

Video - Motion Graphics

Client's Name

Easy Agile

Country / Region

Australia

Easy Agile creates tools for agile software development teams so that they can make their customers successful. We were tasked to produce a 90-second promotional video to be their hero marketing asset. Something visually engaging, fun and educational to help them strike the right balance of detail and key information without overwhelming the audience. We needed to hit the right notes on style; to not be cheesy or over-the-top, to authentically represent the product, to be able to communicate key messaging with or without sound and follow strict branding guidelines. The vision for this project was versatile - to not only be used as an important website and social asset, but also for events. The video needed to communicate messaging clearly without any SFX in the environment of a conference floor full of other visuals. Our focus was to create an upbeat and catchy animation that would grab audiences attention while also sleekly explaining how the product practically works. Using abstracted metaphors to depict their messaging, this project pushed our creative thinking, while also creating tight constraints with their limited branding colour palette and four core brand shapes.

Credits

Account Manager
Alice-Ginervra Micheli
Lead Creative Producer
Riley Nicholls
Ashton Peck
Project Manager
Producer
Nathan Robb
Producer
Hattie Read
Scriptwriters
Aaron Hagey-MacKay & Ashton Peck
Illustrator
Daniela Lann
Animator
Maxim Tleubaev
VO Artist
Joe Szymanski
SFX & Design
Denis Blinov
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