The Ordinary Multi-Peptide Lash and Brow Serum

The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and a series of natural extracts, this twice-daily serum works to help nourish and protect your lashes and brows while enhancing the look of density and overall appearance in as little as four weeks.
The design for ‘Multi-Peptide Lash and Brow Serum’ evokes the excitement and high energy of The Ordinary entering a new category with a new product launch. Inspiring scientific innovation we blend the art of science with a touch of humanity represented by eyes (lashes) & brows. This campaign looks to educate customers through our science (yet simple) lead messaging.