MUSE Platinum

2022

The Ordinary Multi-Peptide Lash and Brow Serum

Entrant Company

DECIEM The Abnormal Beauty Company

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

Canada

The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and a series of natural extracts, this twice-daily serum works to help nourish and protect your lashes and brows while enhancing the look of density and overall appearance in as little as four weeks.

The design for ‘Multi-Peptide Lash and Brow Serum’ evokes the excitement and high energy of The Ordinary entering a new category with a new product launch. Inspiring scientific innovation we blend the art of science with a touch of humanity represented by eyes (lashes) & brows. This campaign looks to educate customers through our science (yet simple) lead messaging.

Credits

Art and Design
Manuel Fadrique
Videography & Producer
Sean Cullen
Creative Design Operations
Lynn More
Video Post-Production
Francisco Morales
Production Assistant
Isaac Sauder
Graphic Designer
Ervie Ayagan
Photographer & Content Creator
Jerome Clark
Creative Director
Jason Santos
Graphic Designer
Samantha Goh
Videographer & Editor
Sarah Gonyea
Photographer & Content Creator
Aayushi Rana
Photographer and Content Coordinator
Liz Brand
Photographer & Content Creator
Hassan Mohamed
Video and Sound Production
Aref Mahabadi
Product Designer
Matthew Chen
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