2022
What's In You?
Entrant Company
SportsEdTV
Category
Video - TV Ad Campaign
Client's Name
Volkl Tennis
Country / Region
United States
This campaign fuses originally captured action footage with product-specific graphics to highlight and underscore the many advantages in playing with Volkl Tennis Racquets. Whether for the casual player or the seasoned pro, our primary goal was to demonstrate how the V-CELL racquet line can help players gain a mental edge and strategic advantage on the court. Whether through the player's inner-monologue or the visual demonstration of specific racquet features, which showcase the product's benefits, including performance, our mission was to cement Volkl racquets as an invaluable ally, especially in the loneliest of moments.
Credits
Entrant Company
CT.LAB
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
Entrant Company
The Vilcek Foundation
Category
Social Media - Arts & Culture
Country / Region
United States
Entrant Company
The Ritz-Carlton
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
POSINEGA DESIGN CO., LTD.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan