MUSE Platinum

2022

What's In You?

Entrant Company

SportsEdTV

Category

Video - TV Ad Campaign

Client's Name

Volkl Tennis

Country / Region

United States

This campaign fuses originally captured action footage with product-specific graphics to highlight and underscore the many advantages in playing with Volkl Tennis Racquets. Whether for the casual player or the seasoned pro, our primary goal was to demonstrate how the V-CELL racquet line can help players gain a mental edge and strategic advantage on the court. Whether through the player's inner-monologue or the visual demonstration of specific racquet features, which showcase the product's benefits, including performance, our mission was to cement Volkl racquets as an invaluable ally, especially in the loneliest of moments.

Credits

Executive Producer
James Wallin
Director
John Hoffman
Director of Photography
Francisco Aliwalas
Producer
Daysi Espinal Salazar
Producer
Danielle Galella
Producer
Sean Frost
Co-Producer
Jonny Amazcua
Sound Design
NiteFactory
Graphic Design
MD Moniruzzaman
Voiceover Artist
Andres Vargas
Voiceover Artist
Beth Palma
Voiceover Artist
Adam Evenson
Voiceover Artist
Bruce Abels
Co-Producer
Mark Buckley
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