MUSE Gold

2022

United Esports x Tampax: The Ultimate Teammate

Entrant Company

United Esports

Category

Strategic Program - Social Media Campaign

Client's Name

Tampax

Country / Region

United States

When world-renowned brand Procter & Gamble turned to United Esports (UE) to increase brand awareness around its Tampax products, United Esports immediately recognized the partnership's opportunity to highlight a vastly underrepresented and underappreciated audience– women in gaming - a previously untapped audience representing close to 50% of young gamers in the Americas. With campaigns like “Tampax: Know Your Flow,” “Get Comfy,” and “Tampax: The Ultimate Teammate,” United Esports proudly became the first to bring feminine care messaging and products into the esports and gaming space by producing fun, relatable content featuring a solid team of female gaming personalities that continues to deliver awareness, positive sentiment, and high-impact engagements nearly three years later. With this creative and meaningful approach, United Esports is paving the way not just for current and future Tampax activations but for other female-focused brands entering the space as well.

Credits

Founder & CEO, United Esports
Felix LaHaye
Chief Creative Officer, United Esports
Justin Woychowski
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