MUSE Gold

2022

United Esports x Tampax: The Ultimate Teammate

Entrant Company

United Esports

Category

Strategic Program - Social Media Campaign

Client's Name

Tampax

Country / Region

United States

When world-renowned brand Procter & Gamble turned to United Esports (UE) to increase brand awareness around its Tampax products, United Esports immediately recognized the partnership's opportunity to highlight a vastly underrepresented and underappreciated audience– women in gaming - a previously untapped audience representing close to 50% of young gamers in the Americas. With campaigns like “Tampax: Know Your Flow,” “Get Comfy,” and “Tampax: The Ultimate Teammate,” United Esports proudly became the first to bring feminine care messaging and products into the esports and gaming space by producing fun, relatable content featuring a solid team of female gaming personalities that continues to deliver awareness, positive sentiment, and high-impact engagements nearly three years later. With this creative and meaningful approach, United Esports is paving the way not just for current and future Tampax activations but for other female-focused brands entering the space as well.

Credits

Founder & CEO, United Esports
Felix LaHaye
Chief Creative Officer, United Esports
Justin Woychowski
More Gold Winners
2022
MUSE Advertising Awards - Wax Appeal: Belle Glos Pinot Noir
Copper Cane Wines & Provisions

Entrant Company

Affinity Creative Group

Category

Video - Consumer Product / Services

Country / Region

United States

2022
MUSE Advertising Awards - IBM Hursey Summit: Driving Success Virtually

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Tech Event

Country / Region

United States

2022
MUSE Advertising Awards - Quarantine Cocktails

Entrant Company

Moya Design Partners

Category

Publication - Book

Country / Region

United States

2022
MUSE Advertising Awards - DEAN 2021 Annual Report
Office of Discovery, Education & Affiliate Networks (DEAN), U.S. Department of Veterans Affairs

Entrant Company

Titan Alpha

Category

Publication - Annual Report

Country / Region

United States