MUSE Silver

2023

Centering diverse stories as living history.

Entrant Company

Blue Telescope Laboratories LTD.

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Sloan Museum of Discovery: History Gallery

Country / Region

United States

Flint is a city that has been through a lot of challenges, and we wanted to tell those stories with respect and clarity, bringing diverse perspectives and sharing ideas that might be controversial or uncomfortable. Award-winning film director Marilyn Agrelo (Street Gang: How We Got to Sesame Street, Mad Hot Ballroom) interviewed community members, which formed the core of the StoryStones exhibit.
At the heart of the city of Flint is the Flint River. To bring the StoryStones to life, we started by bringing the river itself into the gallery to wind along the floor between exhibit areas. As visitors walk along the river, they trigger unexpected video projection and audio perspectives in key areas such as:
Establishment of communities by the Anishinabek people in the 13th and 14th centuries
The GM Sit-Down Strike, of 1937, which led to the formation of the United Auto Workers Union (UAW) and important industry reforms.
The Flint Water Crisis of 2014, when the municipal water supply was contaminated with lead and other heavy metals, resulting in devastating health outcomes for children and families.
The StoryStones fill the History Gallery with contemporary voices and faces of Flint, promoting a space that is accessible and reflective of the community. This unique approach allows the museum to easily update the media as new topics, interviewees, and content are identified. By focusing on current residents, the gallery emphasizes that history is alive and everyone has the ability to impact their community.

Credits

Principal, Managing Director
Trent Oliver
Executive Creative Director
Judith Zissman
More Silver Winners
Branded Content
2023
MUSE Advertising Awards - WineGlass Marketing 2022 Wine Industry Benchmark Report

Entrant Company

WineGlass Marketing

Category

Branded Content - White Paper

Country / Region

United States

Website
2023
MUSE Advertising Awards - THE TAILORY NEW YORK WEBSITE REDESIGN

Entrant Company

Yiwen Zhang, Kimmy

Category

Website - Fashion

Country / Region

United States

Website
2023
MUSE Advertising Awards - We Are All Leaders - Phase 3

Entrant Company

Xpan Interactive Ltd.

Category

Website - E-Learning

Country / Region

Canada

Publication
2023
MUSE Advertising Awards - When Innocence Hurts
Vera Institute of Justice

Entrant Company

Freelance

Category

Publication - Magazine

Country / Region

United States