Movies for Grownups Awards Program_2023

AARP’s Movies for Grownups® advocates for the 50-plus audience by fighting ageism in the entertainment industry and encouraging films that resonate with older viewers. With weekly news and reviews, nationwide screenings and an annual awards event, AARP champions movies for grownups, by grownups. For over 20 years, the awards show has increased the awareness within the industry, both behind the screens and in communities. The hosts and honorees at the awards gala drive a cultural shift in the way aging Americans are perceived and valued. These creative forces inspire us to think about life differently by developing characters and stories that speak to grownup audiences on topics that matter. The AARP Movies for Grownups awards gala has recently extended its reach by broadcasting the event on public television.

The design employs a minimal design approach and specialty production techniques like foil stamping and soft touch varnish to create an elegant extension of the in person experience and set design.