2023
Entrant Company
Category
Client's Name
Country / Region
AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.
Entrant Company
Hypthon Limited
Category
Website - Green / Eco-Friendly
Country / Region
Hong Kong S.A.R., China
Entrant Company
NORC at the University of Chicago
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
NBC News Brand Studio
Category
Branded Content - Products & Services
Country / Region
United States
Entrant Company
JIAJIAFU Integrated Marketing Communication Co.
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan