The Book Of Pru: Episode 1

For 175 years, Prudential has helped people get the most out of life.

This year, Prudential is focused on Celebrating Life – the families and communities they are helping, the progress they are making and the innovation they are pursuing to make healthcare and financial security more accessible.

As part of this celebration Prudential partnered with APV | Casual an award winning visual content agency from Hong Kong to create a new series called: The Book of Pru.

In this monthly series we will follow twelve different stories across five different countries as a range of employees, leaders, agents, technologists and even customers share their stories of how they “Celebrate Life”.

The films are told through the storytelling lens of “individuals” sharing their personal stories to camera.

For each interviewee we pose the question “How do you Celebrate Life?”, it is a broad question because what we are looking for is a broad range of answers from the more functional to the deeply personal.

The Book of PRU is all about authentic stories of real people all around the world… Who all just happen to be Prudential employees.

This is not traditional corporate storytelling - We’re not looking for praise for the company.

The tone of these films is designed to be honest, forthright, emotional, passionate, genuine and most of all authentic to each individual story.

In Chapter One we are introduced to Quiny and Louis Shum from Hong Kong.

Quiny and her father, Louis, have a powerful story of family.

Two generations of Prudential employees who have each benefitted from the experience is highly personal ways - Quiny found the life-style that gives her time with her children and Louis got medical and emotional support when he needed it most.

With customer care in their DNA, this father and daughter agency duo share their story of working for Prudential and how they celebrate life’s precious moments together.