MUSE Silver

2023

Give Your Body a 360-Degree Walkaround

Entrant Company

Vimocity

Category

Branded Content - Fitness & Wellness

Client's Name

Country / Region

United States

One of the core safety principles for our utility industry customers is to do a 360-degree walkaround on their vehicles prior to driving. That way they can identify any potential hazards before they become major problems. But what if we did something similar for our own bodies? A mental 360-degree walkaround promotes awareness of any tightness or soreness that might hinder our ability to move the way we want. This video also provides customers with a reminder to use the Vimocity app as a work benefit to treat any musculoskeletal issue that might turn up, before it can cause further pain or discomfort. It's another tool that allows our target audience to take charge of their own physical well-being. The video was distributed to customers through our app and watched primarily in a group setting as part of monthly safety meetings.

Credits

Writer/Director
Eli Barach
Motion Graphics
Caleb Smith
Cinematographer
Spencer Astra
Producer
Deb Maier
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