MUSE Gold

2023

Hell is Others Blood Hunt Event

Entrant Company

Infernozilla

Category

Social Media - Community

Client's Name

Strelka Games

Country / Region

United States

Alongside the launch of Hell is Others on Epic Store with a 2 days weekend free access, we helped activate a community event campaign called “Blood Hunt”.

The goal was for players to log in a certain amount of times during the event as well as kill a certain amount of enemies. Our client Strelka Games, estimated that a hard-to-reach goal would be “200,000” enemies - the event proved to be so popular that in its conclusion, the player base reached “4,318,553” kills. Completely surprised us and the game’s developers. One of the direct results of this was significant Twitter follower growth and an increase in Twitter Post link Clicks. The Hell is Others’ Instagram account also got a healthy boost in reach and engagements and increasing the audience on their Discord server by over 1.5k.

More Gold Winners
Video
2023
MUSE Advertising Awards - Prevention You Can Enjoy

Entrant Company

PACO Collective

Category

Video - Health & Fitness

Country / Region

United States

Video
2023
MUSE Advertising Awards - Women in Conflict
Qatar Fund for Development

Entrant Company

THE FILM HOUSE

Category

Video - Nonprofit

Country / Region

Qatar

Video
2023
MUSE Advertising Awards - We are Gen 3
Boomerang Architecture

Entrant Company

Kim Brattain Media

Category

Video - Professional Services

Country / Region

United States

Video
2023
MUSE Advertising Awards - Haakon Brand Video

Entrant Company

Design House Collective

Category

Video - Branding

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy